Classification in
Faculty Guide
8 semesters
In Person
Evening
Are you interested in following the day-to-day activities of major brands and keeping an eye on their digital campaigns and actions? Then you need to learn more about the PUCRS Administration with Marketing Training Course.
It is a new education model in the area, to experience the market within the university. This is the proposal of Tecnopuc Business, a partnership between the Business School and Tecnopuc, which places students at the center of the transformations in the sector, in an approach focused on business immersion.
From the first semesters, theory and practice go hand in hand in all subjects, bringing you closer to the real challenges of the marketing area of companies, responsible for defining innovative strategies based on market analysis and consumer profiles. Everything so that you can develop the technical skills and fundamental abilities to build a successful career.
You will leave ready to develop and manage brands, projects and products, identify market opportunities, perform environmental analyses, understand consumer behavior and much more.
Are you already imagining yourself in this profession? Learn more about the course and come study at PUCRS.
Course coordination
Judith Merlo Ferran
judith.ferran@pucrs.br
During your degree, you will discover all the opportunities for your professional career, including digital marketing, consulting, communications agencies and entrepreneurship. You will have direct contact with real clients in various disciplines, adding practical learning to your experience and developing creative solutions that will make a difference for companies.
Discover some of the possibilities in this area:
A course to experience the market within the university, with immersive classes from the first semesters through Tecnopuc Business, which connects students with real challenges in the corporate world and society.
At the Business School, all degrees are integrated: in the first two years you can connect with different areas, expand your opportunities for action and develop transversal management and business skills.
Count on our global partnerships to develop and live international experiences in Portugal, France and in more than 26 countries around the world.
Take advantage of the opportunity to connect with more than 1.000 companies and startups from Tecnopuc, PUCRS' global innovation ecosystem.
The Business School has several learning spaces for the development of practical activities, which complement the theory developed in the classroom and prepare for day-to-day work in the market.
The course offers a curriculum that is connected to the market and all areas of the Business School, expanding your knowledge and transversal skills in management and business. You will benefit from multidisciplinary training, professors with diverse and complementary specialties, as well as immersive practices from the first semester, so that you can apply your knowledge and gain experience in the profession.
See related coursesOur School is known for preparing the minds of the future, forming socially and environmentally responsible leaders and entrepreneurs.
Our courses allow students to experience the market within the University through Tecnopuc Business, which connects students with real challenges in the corporate world and society through immersive classes from the first semesters.
Are you curious to learn more about the School and the course?
Schedule a guided tour and come and see everything about your undergraduate course up close. This is the ideal time for you to explore the spaces and ask questions to course coordinators and professors.
Thousands of internship opportunities connect students to the job market during their undergraduate studies.
One of the best infrastructures in the country, on a unique and safe campus, with one of the best locations in Porto Alegre: central and easy to access.
Create projects that go beyond the classroom and connect to one of the largest innovation ecosystems, transforming your ideas into projects that positively impact the world.
Do an exchange during your undergraduate degree.
Check out which paths you can follow from this course and explore all the possibilities for a fluid training.
Undergraduate Studies
Administration: Marketing
Communicators Alice Bastos Neves and Luciano Périco lead competition between PUCRS Schools inspired by the sporting spirit of the 2026 World Cup
Tuesday, July 15 | 2025
