Classification in
Faculty Guide
8 semesters
In Person
Morning and Evening
In a digital world that changes every second, advertising and publicity are also constantly changing. Therefore, the market needs competent professionals who master innovative, sustainable and human strategies to lead the creative economy. Advertising professionals who graduate from the PUCRS Advertising and Publicity course will excel in the areas of creativity and strategy to communicate brands, causes, products and services. Whether in management or project development, you will be able to work in multiple areas such as communication teams of private, public and third sector companies, digital communication agencies, advertising and publicity agencies, integrated communication companies, audiovisual production companies, communication and marketing consultancies, design agencies and much more. If you prefer, you will also be ready to start your own business.
The communication and creativity ecosystem at the School of Communication, Arts and Design – Famecos provides you with a multidisciplinary, up-to-date and broad view of the profession. And, in addition to all the technical knowledge, you will develop fundamental skills and abilities for the profession, such as ethics, teamwork and critical and innovative thinking.
Can you relate to this and are you already imagining your day-to-day life on the course? Find out more details and come study at PUCRS.
Course coordination
Marcia Pillon Christofoli
marcia.christofoli@pucrs.br
Graduates of the PUCRS Advertising and Publicity course enter the job market with all the experience they gained during their undergraduate studies. Our students have easy access to the professional field, as they receive solid training that is aligned with current demands.
Possibility of exchange and international experiences through PUCRS Academic Mobility
Development of specific certifications in digital, data, among other areas according to your interest
Support for the development of projects to create startups at Tecnopuc
Coexistence with students and professionals from different areas of communication, business and technology
Support in finding internships and job placements
Extension projects with social impact in the community
Multiple facilities for hands-on activities that enhance classroom learning and equip students for real-world professional challenges.
Our curriculum supports a multidisciplinary education in Advertising and Publicity, with a lot of exchange between the courses at the School of Communication, Arts and Design. During the course, you will participate in several practical activities and will also have classes with professors who have different market experiences.
See related coursesOur School integrates the areas of Communication, Arts and Design, multiplying connections and career possibilities by uniting areas that are already naturally related.
Here you learn by creating in a large ecosystem of communication and creativity, preparing yourself to act as a protagonist in the creative industry.
Are you curious to learn more about the School and the course?
Schedule a guided tour and come and see everything about your undergraduate course up close. This is the ideal time for you to explore the spaces and ask questions to course coordinators and professors.
Thousands of internship opportunities connect students to the job market during their undergraduate studies.
One of the best infrastructures in the country, on a unique and safe campus, with one of the best locations in Porto Alegre: central and easy to access.
Create projects that go beyond the classroom and connect to one of the largest innovation ecosystems, transforming your ideas into projects that positively impact the world.
Do an exchange during your undergraduate degree.
Check out which paths you can follow from this course and explore all the possibilities for a fluid training.
Undergraduate Studies
Advertising and marketing
Communicators Alice Bastos Neves and Luciano Périco lead competition between PUCRS Schools inspired by the sporting spirit of the 2026 World Cup
Tuesday, July 15 | 2025
