Higher Technological Degree

Business Communication

Duration

5 semesters

Modality

In Person

Period

Evening

KNOW THE COURSE

Building and legitimizing the reputation of organizations requires knowledge and communication strategies. After all, what audiences think and feel about a brand is fundamental to its success and growth. The Business Communication course at PUCRS is innovative and was built based on the contemporary needs of the market.

One of the differences is integrated learning, which unites areas of communication, business and marketing, providing more innovative corporate communication strategies that are attentive to relationships with audiences.

The course, which lasts two and a half years, is multidisciplinary and prepares you to work as a communications strategist in companies. As a communications professional, you are able to conduct communications research and planning, work on preventing and managing image and reputation crises, implement communications campaigns, produce events and experiences, and much more.

Course coordination
Denise Pagnussatt
denise.pagnussatt@pucrs.br

OUR AREAS OF SERVICE

Upon graduating from the PUCRS Business Communications Course, you will be ready to work in a multidisciplinary manner within companies and corporations. The curriculum, which focuses on market knowledge, project management and other important areas, facilitates students' access to the job market.

  • Risk and crisis prevention and management
  • Planning and execution of event strategies and other activations
  • Management of the image and reputation of brands and organizations or public figures
  • Management of brand positioning and communication campaigns

SPACES OF LEARNING FROM SCHOOL

Multiple facilities for hands-on activities that enhance classroom learning and equip students for real-world professional challenges.

MULTIDISCIPLINARY LEARNING 

Our curriculum provides a multidisciplinary education in Business Communication and is based on the most contemporary teaching concepts to ensure a complete education. During the course, you will participate in a variety of practical activities and will also have classes with professors who have different market experiences.

See related courses

    GO TO SCHOOL OF COMMUNICATION, ARTS AND DESIGN – FAMECOS

    Our School integrates the areas of Communication, Arts and Design, multiplying connections and career possibilities by uniting areas that are already naturally related.

    Here you learn by creating in a large ecosystem of communication and creativity, preparing yourself to act as a protagonist in the creative industry.

    Are you curious to learn more about the School and the course?

    Schedule a guided tour and come and see everything about your undergraduate course up close. This is the ideal time for you to explore the spaces and ask questions to course coordinators and professors.

     

     

    REASONS TO BE A STUDENT PUCRS

    • Career and market insertion

      Thousands of internship opportunities connect students to the job market during their undergraduate studies.

    • Infrastructure and security

      One of the best infrastructures in the country, on a unique and safe campus, with one of the best locations in Porto Alegre: central and easy to access.

    • Startups and new businesses

      Create projects that go beyond the classroom and connect to one of the largest innovation ecosystems, transforming your ideas into projects that positively impact the world.

    • International experiences

      Do an exchange during your undergraduate degree.

    LIFELONG LEARNING

    Check out which paths you can follow from this course and explore all the possibilities for a fluid training.

    Undergraduate Studies

    Business Communication

    Support / Organization

    NEWS

    Culture

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    Communicators Alice Bastos Neves and Luciano Périco lead competition between PUCRS Schools inspired by the sporting spirit of the 2026 World Cup

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    Tuesday, July 15 | 2025
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    In-Person Graduation Assessment is available to teachers 

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    Culture

    PUCRS recognizes outstanding members of society with the Alumni Award

    Friday, July 11 | 2025
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    Services

    Visiting PUCRS: what to do on campus during the holidays 

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    Institutional

    PUCRS launches Movement Center focusing on integrated health, training and innovation  

    Wednesday, July 09 | 2025
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